From Stale to Stellar

Technology | 27 Apr 2023

Fresh is always better, and when it comes to hiring, that couldn't be truer! Imagine sifting through month-old leads, hoping to find the perfect candidate. Not only is it like trying to find a needle in a haystack, but you also run the risk of losing out on top talent. That's why fresh applicant leads are where it's at!

Think about it: fresh applicant leads are like a breath of fresh air, bursting with enthusiasm and ready to take on new opportunities. They're actively seeking employment, so they're more likely to be available for interviews and ready to start work ASAP. Plus, they're super responsive to communication, checking their email and phone regularly. Say goodbye to the dreaded silence of unanswered emails and voicemails!

Compared to old leads, fresh leads have higher contact rates. It's simple: they're actively looking for work, so they're more likely to respond to your outreach efforts. Meanwhile, old leads may have moved on to other opportunities, and you might be stuck waiting for them to check their email from six months ago.

Picture this: Your Sourcing Team gathered a stack of fresh applicant leads, hot off the sourcing channel presses and ready for action. You're feeling good, thinking you're well on your way to filling your next class or finding your next superstar employee. But then, something happens. Slowly but surely, those once-fresh leads start to go stale.

It's like watching a movie where the hero slowly turns into a zombie - your once-energetic and responsive leads start to become sluggish and unresponsive. But why does this happen?

Well, for starters, time is not always on your side. The longer you wait to reach out to a lead, the more likely they are to have moved on to other opportunities. It's like trying to reheat a leftover pizza from three weeks ago – sure, it might still be edible, but it's not going to be as delicious as it was when it was fresh out of the oven.

But it's not just time that can make your leads go stale. Quality is also a factor. If you're not careful about where you source your leads, you might end up with a bunch of duds. Not all sourcing channels are created the same. It's like buying a bag of fruit that looks good on the outside, but when you take a bite, it's all mushy and gross inside. The responsiveness of candidates can vary greatly between cold leads and hot leads. The difference between tapping a lead from a job portal versus an engaged candidate from Jobyoda can spell a difference on your contact rates.

And let's not forget about the importance of communication. If you're not following up with your leads in a timely and personalized manner, you run the risk of losing their interest. It's like trying to have a conversation with someone who's clearly not interested – it's awkward, and it's not going to lead anywhere. A good rule of thumb to follow for your call outs team is to contact fresh leads within 24 to 48 hours upon application.

There you have it – the reasons why fresh leads can go stale. But don't fret! With the right strategy and a little bit of luck, you can keep those leads fresh and juicy, just like a ripe piece of fruit. When it comes to hiring, fresh is always better.

May the workforce be with you!






But don't take our word for it – factors like job market conditions, lead quality, and outreach strategies can all influence contact rates. Still, fresh leads are an excellent place to start. With a targeted and personalized outreach strategy, you're sure to find the perfect candidate in no time! So, remember: when it comes to hiring, fresh is always better.