Marketer duties and responsibilities

A Marketer works with other members of a sales or marketing team to plan, execute and monitor a successful marketing campaign. Their duties and responsibilities often include:

• Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
• Creating editorial and content creation calendars for various media platforms and outlets
• Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
• Producing a brand style guide that best captures the company or client’s voice and mission
• Helping team leads set, allocate and monitor the budget of each project
• Meeting with clients to discuss brand guidelines, goals, budget and timelines
• Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
• Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
• Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary