JOBYODA - Recruiter

Sell the Perks! How to Highlight Sign-On Bonuses and Benefits in Job Ads

02 Apr 2025

“May bonus ka nga, pero alam ba nila?”

Let’s be real, recruiter bestie—you can have the most generous sign-on bonus and jaw-dropping benefits package in town, pero kung hindi siya clear, catchy, and convincing sa job post mo… walang mag-a-apply.

I’ve seen this happen way too often. Amazing companies, offering perks that would make anyone say, “Saan ang apply button?”—but because the job ad is vague, boring, or buried in long paragraphs, applicants skip it like it’s just another “read more later.”

And in this peak hiring season, jobseekers are on a mission. They’re scrolling through every BPO job portal, comparing perks like they’re shopping during a Shopee 2.2 flash sale. So if you want to stand out on any BPO job app, job finder Philippines, or remote jobs Philippines search, you better know how to sell the perks—like a pro marketer, not just a recruiter.

1. Headline Like a Marketer, Not Just a Recruiter

Let’s start with the most neglected real estate: the headline.

Most jobseekers won’t even get past your first line if it doesn’t speak directly to what they want. Trust me, they’re not reading for fun. They're scanning for value—and fast.

💡 Instead of:

“Now Hiring CSR – Taguig”

✨ Try:

“CSR Role in Taguig – ₱20K Sign-On Bonus + HMO from Day 1!”

✅ Use numbers, urgency, and high-impact benefits. ✅ Always indicate if it's remote, hybrid, or onsite. Especially now that remote jobs in the Philippines are in-demand again.

🔗 Need ideas? Check this list of jobs with Signing Bonuses on Jobyoda

📌 Yobi’s Take: If your ad headline sounds like the title of a research paper, don’t be shocked when no one clicks. Headlines are your “swipe right” moment—make it count.

2. Be Specific With the Perks (No More “Competitive Package”)

If I had a peso for every time I saw “competitive salary and benefits” in a job ad, I could fund my own company—with sign-on bonuses for everyone.

Jobseekers today are smarter. They know when you’re dodging details. And they’ve been burned before, so they want transparency.

Here’s what to spell out clearly:

💰 Sign-on bonus amount and payout schedule (e.g., “₱15,000 after 30 days”)
🏥 HMO coverage and Day 1 eligibility
🏡 Work setup: Remote? Onsite? Hybrid? Is it permanent or temporary?
🕐 Shift schedules: Day shift, graveyard, rotating? Say it.
🍱 Free meals? Shuttle? Internet allowance? That’s a YES, include it.

📌 Yobi’s Take: Details = credibility. A vague job post feels like a sketchy ex: promising, but unreliable. Don’t be that ex.

3. Use a Structure That’s Scroll-Proof

Let’s be honest—no one wants to read long paragraphs on a phone screen.

Here’s a job ad format that actually converts:

Customer Service Representative – ₱25K Sign-On Bonus
✅ Day 1 HMO for You + 1 Dependent
✅ Permanent WFH Setup
✅ No Experience Needed
✅ Fixed Day Shift, Monday to Friday
📍 Alabang | Apply Now on Jobyoda

🟢 Bullet points
🟢 Clear benefit-to-role link
🟢 Action button

📌 Yobi’s Take: When you post in big blocks of text, it’s like writing in ALL CAPS—overwhelming. Make it clean, scrollable, and screenshot-worthy.

4. Highlight What Sets You Apart

Everyone says “We offer great benefits.” So... what makes your offer actually stand out?

💬 Ask yourself:

Do you provide mental health support or EAP programs?
Are you offering career progression in 6 months?
Does your company have low attrition and strong mentorship?
Is your WFH setup actually permanent (not “until further notice”)?

If yes, say it. That’s your differentiator.

📌 Yobi’s Take: Don’t just say “growth opportunities”—back it up. You’re not writing a college brochure. You’re selling a better work life.

5. Include Testimonials from Real Employees

There’s power in peer proof. Candidates trust other candidates more than any corporate slogan.

Try adding:

“I joined because of the ₱20K bonus, but I stayed because I finally felt valued here.” – Kim, CSR since 2023

Testimonials give insight into your culture. It’s like letting them eavesdrop on your team chat—and that’s exactly what works.

📌 Yobi’s Take: Don’t just tell them they’ll feel supported—let your people show them.

6. Promote in the Right Places

Even the best-written job ad won’t work if no one sees it. Make sure you’re visible on:

✅ BPO job search Philippines platforms like Jobyoda
✅ Job seeker communities on Facebook and TikTok
✅ Push notifications (Jobyoda has automated alerts—yes, we see you, late-night job hunters!)
✅ Carousel posts for Instagram and LinkedIn

📌 Yobi’s Take: Wag kang umaasa sa “posted on Facebook, tapos na ako.” Be strategic. Be everywhere.

Final Thoughts: You’re Not Just Hiring—You’re Selling a Lifestyle

Recruitment is marketing. Period.

You’re not just filling seats—you’re offering a better daily experience. A stable paycheck. A work setup that respects boundaries. A team that doesn’t treat people like disposable headcount.

So yes— ✨ Lead with the bonus.
✨ Detail the benefits.
✨ Make your job ad irresistible.

In this market, the recruiter who communicates value wins the best talent. And if you want a faster, smarter way to do that? Post on Jobyoda—your trusted BPO hiring platform where perks shine, filters work, and applicants actually convert.